With the increasing popularity of K-culture, it is expanding beyond K-pop, K-drama, and K-food to various fields such as Korean lifestyle and traditional culture.

In order for the current world-recognized K-culture to further develop, it is necessary to pay attention and understand the process leading up to the current K-culture and the changes in K-culture that will be caused by technological development in the future.

First, it will start with a special lecture listening to experts' views on the next generation of K-NEXT virtual idols, which are in the spotlight due to the development of AI technology

Later, in order to understand the development process of K-culture so far, the second session will hold lectures by K- masters in each field that they have experienced firsthand.

Furthermore, we plan to experience Taekwondo, the essence of K-content, in person.