K-Culture as the Future Growth Engine for Korea

The global spread of the Korean Wave (Hallyu) and enhancing the influence of Korean culture and Hangul.

Planning various experiential tourism events utilizing Busan's cultural and political characteristics.

Creating new cultural trends and strengthening global networks through the fusion of Korea and K-Culture.

Busan Global Hangeul and Hallyu Cultural Tourism Festival Combining K-Content and Busan Diversity

Maximizing the synergy between Busan's cultural characteristics and Hallyu content.

Revitalizing the local economy and establishing Busan as a global tourism brand.

Creating new cultural trends through the fusion of culture, art, and education.