K-Culture as the Future Growth Engine for Korea

• The global spread of the Korean Wave (Hallyu) and enhancing the influence of Korean culture and Hangul.
• Planning various experiential tourism events utilizing Busan's cultural and political characteristics.
• Creating new cultural trends and strengthening global networks through the fusion of Korea and K-Culture.

Busan Global Hangeul and Hallyu Cultural Tourism Festival Combining K-Content and Busan Diversity

• Maximizing the synergy between Busan's cultural characteristics and Hallyu content.
• Revitalizing the local economy and establishing Busan as a global tourism brand.
• Creating new cultural trends through the fusion of culture, art, and education.